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    Common Sense:  Why do people actually rent movies?
Wednesday, January 26, 2005 @ 02:30PM

Why do people bother to rent movies? It currently costs about $4.50 to rent a video while at the same time Walmart has over 100 movies for between $5.50 and $10.00. I will grant you the newest movies cost you about $15 but if you wait a little while even those movies will be less than $10. Even at $15 the movie is only $10 more and you can own the damn movie and do whatever you want with it, you can also watch it many times without worrying about getting it back to the local movie rental store on time. In addition, since it is new you also do not have to worry about brining it home only to find out it is scratched and unplayable.

If you decide you no longer want the movie you can sell it on ebay or for those less technically inclined you can sell it to a store like half-price books which will give you at least a few dollars.

I would surmise that if you were to go to your local video rental store and look at their older movie selection almost every movie on the racks have been in the Walmart bargain-bin at some point and are likely to be in the bargain-bin again at some point. I will grant you there is one exception to this and that is movies distributed by Disney. Disney is positioned in a position where they can get parents to buy their kids their movies at any price, however for the rest of the movie studios they cannot keep artificial high movie prices and they eventually come down to below $10, usually within a year. If you go to Walmart you have a selection of over 100 movies all under $10, with that many movies there has to be at least one you will like.

A possible reason for renting movie could be because the individuals rent the movies do not have a high level of disposable income. If this is the case, then the best solution would be to go to their local library. Most modern libraries in every major and not so major city in America have a library that has DVDs or at the very least VHS tapes. Many libraries are tied to together so if your library does not have the movie you want, there is a good likelihood they can find the movie for you.

Therefore, the question remains, why people bother to rent movies instead of just buying them. If you have any clue why people rent movies I encourage you to let me know by clicking on Read More/Comments below and post a comment.

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