A little over a year ago, I asked that question and today I still have no idea. I should rephrase that. I know people get a service like Netflix because if you are forever watching movies or wish to watch several seasons of a TV show it can be cheaper but I do not know why people would want to go to a store like Blockbuster or Hollywood video just rent one movie. A large portion of people who rent movies do not really care what they rent they just want a movie to watch. Why rent a movie when for just a few cents more you can buy a movie? It costs $4.50 now to rent a movie however if you go to Walmart you can buy good movies not just junk for $4.88. If you really do not want to keep the movie, after you are done watching the movie, you can go to a store like Half price books and get cold hard cash for the movie which in the end would make the movie cheaper than renting it. Therefore, we are back to the question, why do people rent movies at the video rental store.