How can a companies stay in business when they have no focus. As an executive, you cannot throughout ideas and see what will stick. You need to have a clean focus of what you want to do and how you expect to grow. No, your focus cannot be as simple as telling stores to sell more and hope for the best. You need to have an idea how the stores will sell more product. And no, shifting your company focus every three months will not make you profitable. And finally, no, you cannot change how your company fundamentally does business because that is what your customers what without first having an idea how you will make money after you change how your company operates.